’Tis the season of the sellers’ market

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4th November 2021

Why now is a good time to sell

During the festive period there’s a surge in demand and lack of supply in the property market, but often people are cautious to sell at this time of year. We want to reassure you, if you’re thinking of selling or are already in the process, it’s the most wonderful time of the year to be a seller.

We spoke to Deena Hyatt, Branch Manager from Peter Ball & Co, to get her view on selling during the festive period.

What is the benefit in selling at this time of year?

“In our area we have a number of period properties and they look fabulous at Christmas time. I think it’s a lovely time to show a house: if you’re selling a lived-in property, you can dress it really nicely for Christmas, and it’s actually quite inviting for people to see a home at this time of year.”

Why not hold off selling until the New Year?

“You’ve always got more competition as a vendor in spring and summer because that’s when people tend to sell. Whereas, if you put your property on the market now, there’s not as much to choose from for buyers, so you could get a better price. You do tend to get serious buyers at this time of year: as we get closer to Christmas people won’t waste time looking at a property unless they’re really serious. In springtime you have a lot of people questioning whether they should or shouldn’t buy.”

Our tips to getting that all important sale:

1.Be organised

Appoint a solicitor, arrange your mortgage and instruct a surveyor quickly to get the process underway. It’s perfectly feasible to complete the sale of a home in a matter of weeks if it involves a highly motivated seller, buyer and external team who can facilitate a quick move. These things do need to be pushed, so being organised could lead to a quicker move.

2.Be prepared

If you’re thinking of selling in the new year, make sure you keep your photography up-to-date. Don’t photograph the garden in January/February, take pictures now, when the garden is more lush and the light is better. Similarly, if you have photos with snow in the garden or the Christmas tree up, be sure to update them in the new year.

3.Dress to impress

Depending on the season, dress your home accordingly. At this time of year, buyers will be thinking of Christmas, so greet them with a beautiful wreath on the front door. The property should be decluttered and freshly scented: consider filling the home with a festive fragrance to capture buyers’ imagination. If it’s warm and cosy inside, potential buyers will imagine themselves living there.

4.Consider the price

If the property isn’t selling, price could be a factor. When the photographs are of a good quality and it’s being marketed as strongly as possible, then pricing could be an important tool in speeding up the sale of the property.

Waiting until January to put your property on the market might mean you’re met with greater competition. The added benefit of having it on the market over the holiday period is that people have more time to look at properties. In 2014, Rightmove reported that:

** ‘Nearly half a million people visited Rightmove on Christmas Day last year and more than one million on New Year’s Day!’

In our experience, as people near the end of the year they start thinking of new beginnings. During this time, they’ll be seeing their family and friends and talking about their further plans, leading to buyers who a serious about making an offer.

At Peter Ball & Co, we believe you can choose to sell your property at any time of the year, but what’s more important is making sure it's the right time for you. However, if you’re worried that Christmas might affect the sale of your property, we think it may actually move you ahead of the competition.

If, after reading this article, you want to know more or need help with the sale of your property, please get in touch with our team of little helpers today.

**Quote taken from RightMove article 'Get ready for the spike in traffic during the festive period with a digital marketing campaign’.

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